For anyone new to social media marketing and networking, a look at the current scene of Twilio and Twitter could give some insights as to what is expected of a business using this type of platform for their marketing efforts. Both companies have received a lot of attention in recent months because they are one of the top providers of video-based services on mobile devices. Both Twilio and Twitter are expected to be major players in the upcoming markets as more people continue to use mobile devices to access the Internet. Both companies have also made deals with other companies that will allow customers and users to integrate their services with their respective products. The question is, how well will Twilio and Twitter do in the areas of social media and customer engagement?
The first thing to consider when trying to assess Twilio and Twitter’s ability to compete in the realm of online social media is whether or not these companies can deliver on their promises of a rich user experience and cutting-edge technologies. Both Twilio and Twitter have made big claims about how their products can enhance customer relations, while at the same time attracting new users and engaging customers in an interesting way. There is no question that both Twilio and Twitter have a heavy focus on video and mobile technology. The difference lies primarily in their ability to deliver on this promise.
While it is certainly true that both Twilio and Twitter have a strong commitment to providing a great video experience, it is important to note that this is just one area. In fact, it may turn out to be the one thing that sets Twilio apart from its competitors. Consider, for example, how Facebook, YouTube, and Google have managed to gain market dominance over video-based social media services such as Facebook Live and YouTube Live. These three platforms provide users with a high quality video experience with highly personalized experiences built around various topics, events, and clips. In fact, the popularity of these services has nearly quadrupled Facebook’s daily active account. This speaks to the power of integrating a video service into a social media marketing campaign.
While some Twilio competitors may be more willing to use video as a marketing tool than their competitors, this is not to say that all of Twilio’s services are created equal. In fact, some would argue that Twilio’s announcement of a mobile application was simply ill-timed considering how the rise of cellular messaging and other social media has dramatically changed the way people communicate. Today, it seems that mobile apps are a must for many businesses. Why wouldn’t Twilio compete by releasing an app that could complement the strengths of its competitors?
Of course, there is another reason that some Twilio competitors may have more success than others. Some business owners may simply have better access to the right types of media sources. For Twilio customers, this may mean fewer potential customers in their area, or perhaps a different type of customer. For some Twilio customers, it may simply mean that they can find a more diverse range of services or options in their location.
Regardless of why one may be a Twilio competitor or not, one cannot discount the impact that this type of social media has had on marketing. There is no question that it has dramatically improved the ability for companies to reach their target audience. It may not necessarily be at the same level as the larger cable or phone companies, but it is no less effective. Many of the Twilio users may not even be aware of the service itself, but those that are will surely notice the difference. Whether the effect on marketing is directly attributable to the rise of Twilio or simply the nature of these services is up for debate.
However, regardless of whether or not one considers a rise in Twilio competition to be good or bad, one thing is clear: these social media giants have become too large to ignore. If they do not follow suit and begin to offer services similar to those offered by larger companies, consumers will take notice. Then again, if they choose to stay true to their social media roots, they may never have to worry about such competition. Either way, there will always be new arenas for these companies to explore, whether or not any of them decide to join in on the action.
In the end, all Twilio customers have the same goal: To talk with their friends. With any luck, this will keep their interests stimulated and may allow them to find a service or solution that will meet their standards. If not, they will likely just turn elsewhere, allowing Twilio competitors to do the same. No matter which route they eventually take, there is no denying that there is much to learn from these unique communities. By paying attention to what Twilio competitors are saying, one can always make informed decisions about where to go next.