With millions of websites that use the popular WordPress platform, and tens of thousands of blogs and forums, one would assume that Twilio is the number one provider of SMS integration. The official Twilio site states that they have “lasted” their last Twilio mobile campaign and have reserved a major SMS marketing account with Kookai. That is a rather big claim. Fortunately, Twilio has provided an in-depth look into how they work and provide details on their unique characteristics and how they can help your business.
The most important thing to remember when considering Twilio is that they are in fact not a get rich quick scheme. It does appear that Twilio is a company that has been around since 2004 and have grown to over two million users, but like any other business, the potential for growth is virtually nil and any revenue generated will almost certainly have to be reinvested in the company in some way. However, Twilio provides a simple and easy way to leverage social media and mobile connectivity through Twilio’s SMS gateway API. As Twilio already enables you to send SMS from your blog or website, there really isn’t any limit to how you could use this to generate additional revenue.
In order to start sending SMS from your blog or website, Twilio provides a Twilio voice card application that you simply install on your site. When visitors to purchase a product from your site through the Twilio shopping cart, the URL for your Twilio voice card is automatically assigned to them. Visitors then navigate to the URL assigned to their Twilio account and follow the instructions to activate their voice card. Once activated, they can then call into the toll free number provided or speak to a live agent to place their order. If the buyer chooses to place their order using the phone, they will receive a confirmation SMS message from Twilio to confirm their transaction.
In addition to the basic functionality of confirming orders, Twilio offers a number of additional features that allow you to maximize the value of your SMS marketing strategy. First, Twilio allows you to monetize your phone numbers. If Twilio’s SMS gateway is used with a mobile phone number, Twilio allows you to monetize your mobile number by charging individuals for each text message that is sent and received. There are a number of different ways through which Twilio offers phone numbers for sale, including Twilio voice cards and Twilio gateway to mobile numbers, which all have their own advantages and disadvantages.
One of the most popular ways through which Twilio makes money online is through the use of its voice card application. By registering a voice card, business owners can use Twilio for free as well as receive additional features and benefits. Included in the voice-card applications that Twilio provides include a large number of features, including call forwarding, voicemail, and call waiting. Businesses that use Twilio in order to communicate with customers in a more personal manner can also purchase a mobile phone number through Twilio and assign it to a business’s unique phone number.
Another way through which Twilio makes money is through its cloud communications platform. Through this feature, business owners have access to messaging software that is based on their own internally developed internal system. The software developers at Twilio are free to abandon their current products if they do not continue to experience higher customer satisfaction.
Lastly, Twilio offers third party integration services. Through these services Twilio can assist with the integration of third party payment processors such as PayPal and Google Checkout. Twilio can also help keep the stock price at a competitive level with other web commerce solutions. In the second half of the year, Twilio stock could reach a new high on Wall Street.
Investors are excited by the opportunities that Twilio holds for businesses. However, there are risks that may come with investing in Twilio. One of the greatest risks is the possibility that Twilio will not generate enough revenue in the second half of its fiscal year to retain its current per share price. If Twilio does not meet its expectations of revenues in the second half of the year, then its shareholders may be given notice of an dividends holiday or other capital return program. Moreover, if Twilio does not perform strongly in the second half of its fiscal year, the stock price may suffer. The upside to Twilio is that it has an easy process for learning and adopting new technologies, and has an intuitive user interface for businesses that will allow them to get the most out of its offerings.